The CRO Partner Behind High-Performing D2C Brands
The CRO Partner Behind High-Performing D2C Brands
The CRO Partner Behind High-Performing D2C Brands
At Gaea, we’re India’s first purpose-driven CRO agency for D2C founders who want more than vanity metrics. We don’t just design stores or run ads - we fix funnels, unlock conversions, and scale with purpose.
With 6+ years in D2C growth and millions earned for clients, we blend brand, Shopify, and CRO into one. We’re not just consultants — we’re partners who plug leaks, refine journeys, and fuel growth that lasts.
Purpose builds trust. Trust drives conversions.
our Purpose
our Purpose
our Purpose
At Gaea, we exist to turn brand purpose into conversions that scale.
At Gaea, we exist to turn brand purpose into conversions that scale.
At Gaea, we exist to turn brand purpose into conversions that scale.
We built Gaea because we saw the same struggle across D2C founders: Shopify stores that looked nice but didn’t convert, CRO audits that ended with reports no one acted on, and marketing teams obsessed with ROAS while ignoring the real lever - conversion rate.
Too many brands were burning ad money on leaky funnels, chasing short-term returns instead of building long-term trust. Founders were told to pick between vanity-driven branding or cold performance hacks - neither built sustainable growth.
Gaea was born to bridge that gap. We align brand purpose with conversion science - so your store doesn’t just run ads, it runs smarter. Purpose drives trust, trust drives conversions, and conversions drive growth that lasts.
This is Gaea: Where purpose meets profit, and every click counts.
We believe growth isn’t about louder ads or bigger discounts - it’s about building stores that convert with clarity and purpose.
We believe every founder deserves more than vanity metrics.
We believe brand purpose isn’t fluff - it’s the engine that drives trust, and trust drives conversions.
We believe Shopify isn’t just a platform, it’s the stage where your story, strategy, and sales come together.
We believe in fixing funnels, not band-aiding them.
We believe conversion isn’t an accident - it’s engineered.
GAEA creation history
GAEA creation history
GAEA creation history
2019
Entering the D2C World
While at Silverpush, our founder worked with brands like Birkenstock and BigMuscles, focusing on Shopify store development and launches. This revealed a core problem: most D2C brands didn’t just need marketing, they needed conversion-focused stores that could actually sell.
2021
Lessons at Scale
At GoKwik, the focus shifted to building a one-page checkout for Shopify, reducing friction and boosting conversions for hundreds of brands. The key insight: great ads mean nothing without seamless stores - conversion happens in the journey, not just at the ad click.
2022
Spotting the Gap
A growing disconnect appeared - founders obsessed with ROAS but ignored post-click leaks. Polished stores bled revenue due to poor UX, trust gaps, and no brand alignment. It became clear: the missing link was CRO driven by purpose, not vanity metrics.
2023
The Year of Validation
Conversations with dozens of D2C founders revealed the same issues: high CAC, poor ROAS, low conversions. Agencies offered design or ads - but not conversion-first brand building. This validation cemented Gaea’s vision: bridging branding with CRO for sustainable growth.
2024
From Idea to Company
Gaea was officially registered to align purpose with performance. The goal: create brands that look good, build trust, and most importantly - convert. Not a consultancy with PDFs, but hands-on partners who plug leaks and deliver lasting growth.
2024
First Win: Hookaba.com
Our first success came with Hookaba.com, where funnel fixes and CRO proved the model. It wasn’t about shiny stores or ad spends - it was about purpose-driven optimization that unlocked growth. Hookaba became proof that Gaea delivers impact.
Today
Scaling with Purpose
Today, Gaea partners with 20+ global brands like DameHealth, 365Veda, Tailblaze, Without etc. driving growth through CRO-first strategies. With 6+ years in D2C growth, our belief remains clear: fix leaks, align purpose, and turn conversions into compounding growth.
2019
Entering the D2C World
While at Silverpush, our founder worked with brands like Birkenstock and BigMuscles, focusing on Shopify store development and launches. This revealed a core problem: most D2C brands didn’t just need marketing, they needed conversion-focused stores that could actually sell.
2021
Lessons at Scale
At GoKwik, the focus shifted to building a one-page checkout for Shopify, reducing friction and boosting conversions for hundreds of brands. The key insight: great ads mean nothing without seamless stores - conversion happens in the journey, not just at the ad click.
2022
Spotting the Gap
A growing disconnect appeared - founders obsessed with ROAS but ignored post-click leaks. Polished stores bled revenue due to poor UX, trust gaps, and no brand alignment. It became clear: the missing link was CRO driven by purpose, not vanity metrics.
2023
The Year of Validation
Conversations with dozens of D2C founders revealed the same issues: high CAC, poor ROAS, low conversions. Agencies offered design or ads - but not conversion-first brand building. This validation cemented Gaea’s vision: bridging branding with CRO for sustainable growth.
2024
From Idea to Company
Gaea was officially registered to align purpose with performance. The goal: create brands that look good, build trust, and most importantly - convert. Not a consultancy with PDFs, but hands-on partners who plug leaks and deliver lasting growth.
2024
First Win: Hookaba.com
Our first success came with Hookaba.com, where funnel fixes and CRO proved the model. It wasn’t about shiny stores or ad spends - it was about purpose-driven optimization that unlocked growth. Hookaba became proof that Gaea delivers impact.
Today
Scaling with Purpose
Today, Gaea partners with 20+ global brands like DameHealth, 365Veda, Tailblaze, Without etc. driving growth through CRO-first strategies. With 6+ years in D2C growth, our belief remains clear: fix leaks, align purpose, and turn conversions into compounding growth.
2019
Entering the D2C World
While at Silverpush, our founder worked with brands like Birkenstock and BigMuscles, focusing on Shopify store development and launches. This revealed a core problem: most D2C brands didn’t just need marketing, they needed conversion-focused stores that could actually sell.
2021
Lessons at Scale
At GoKwik, the focus shifted to building a one-page checkout for Shopify, reducing friction and boosting conversions for hundreds of brands. The key insight: great ads mean nothing without seamless stores - conversion happens in the journey, not just at the ad click.
2022
Spotting the Gap
A growing disconnect appeared - founders obsessed with ROAS but ignored post-click leaks. Polished stores bled revenue due to poor UX, trust gaps, and no brand alignment. It became clear: the missing link was CRO driven by purpose, not vanity metrics.
2023
The Year of Validation
Conversations with dozens of D2C founders revealed the same issues: high CAC, poor ROAS, low conversions. Agencies offered design or ads - but not conversion-first brand building. This validation cemented Gaea’s vision: bridging branding with CRO for sustainable growth.
2024
From Idea to Company
Gaea was officially registered to align purpose with performance. The goal: create brands that look good, build trust, and most importantly - convert. Not a consultancy with PDFs, but hands-on partners who plug leaks and deliver lasting growth.
2024
First Win: Hookaba.com
Our first success came with Hookaba.com, where funnel fixes and CRO proved the model. It wasn’t about shiny stores or ad spends - it was about purpose-driven optimization that unlocked growth. Hookaba became proof that Gaea delivers impact.
Today
Scaling with Purpose
Today, Gaea partners with 20+ global brands like DameHealth, 365Veda, Tailblaze, Without etc. driving growth through CRO-first strategies. With 6+ years in D2C growth, our belief remains clear: fix leaks, align purpose, and turn conversions into compounding growth.
2019
Entering the D2C World
While at Silverpush, our founder worked with brands like Birkenstock and BigMuscles, focusing on Shopify store development and launches. This revealed a core problem: most D2C brands didn’t just need marketing, they needed conversion-focused stores that could actually sell.
2021
Lessons at Scale
At GoKwik, the focus shifted to building a one-page checkout for Shopify, reducing friction and boosting conversions for hundreds of brands. The key insight: great ads mean nothing without seamless stores - conversion happens in the journey, not just at the ad click.
2022
Spotting the Gap
A growing disconnect appeared - founders obsessed with ROAS but ignored post-click leaks. Polished stores bled revenue due to poor UX, trust gaps, and no brand alignment. It became clear: the missing link was CRO driven by purpose, not vanity metrics.
2023
The Year of Validation
Conversations with dozens of D2C founders revealed the same issues: high CAC, poor ROAS, low conversions. Agencies offered design or ads - but not conversion-first brand building. This validation cemented Gaea’s vision: bridging branding with CRO for sustainable growth.
2024
From Idea to Company
Gaea was officially registered to align purpose with performance. The goal: create brands that look good, build trust, and most importantly - convert. Not a consultancy with PDFs, but hands-on partners who plug leaks and deliver lasting growth.
2024
First Win: Hookaba.com
Our first success came with Hookaba.com, where funnel fixes and CRO proved the model. It wasn’t about shiny stores or ad spends - it was about purpose-driven optimization that unlocked growth. Hookaba became proof that Gaea delivers impact.
Today
Scaling with Purpose
Today, Gaea partners with 20+ global brands like DameHealth, 365Veda, Tailblaze, Without etc. driving growth through CRO-first strategies. With 6+ years in D2C growth, our belief remains clear: fix leaks, align purpose, and turn conversions into compounding growth.
2019
Entering the D2C World
While at Silverpush, our founder worked with brands like Birkenstock and BigMuscles, focusing on Shopify store development and launches. This revealed a core problem: most D2C brands didn’t just need marketing, they needed conversion-focused stores that could actually sell.
2021
Lessons at Scale
At GoKwik, the focus shifted to building a one-page checkout for Shopify, reducing friction and boosting conversions for hundreds of brands. The key insight: great ads mean nothing without seamless stores - conversion happens in the journey, not just at the ad click.
2022
Spotting the Gap
A growing disconnect appeared - founders obsessed with ROAS but ignored post-click leaks. Polished stores bled revenue due to poor UX, trust gaps, and no brand alignment. It became clear: the missing link was CRO driven by purpose, not vanity metrics.
2023
The Year of Validation
Conversations with dozens of D2C founders revealed the same issues: high CAC, poor ROAS, low conversions. Agencies offered design or ads - but not conversion-first brand building. This validation cemented Gaea’s vision: bridging branding with CRO for sustainable growth.
2024
From Idea to Company
Gaea was officially registered to align purpose with performance. The goal: create brands that look good, build trust, and most importantly - convert. Not a consultancy with PDFs, but hands-on partners who plug leaks and deliver lasting growth.
2024
First Win: Hookaba.com
Our first success came with Hookaba.com, where funnel fixes and CRO proved the model. It wasn’t about shiny stores or ad spends - it was about purpose-driven optimization that unlocked growth. Hookaba became proof that Gaea delivers impact.
Today
Scaling with Purpose
Today, Gaea partners with 20+ global brands like DameHealth, 365Veda, Tailblaze, Without etc. driving growth through CRO-first strategies. With 6+ years in D2C growth, our belief remains clear: fix leaks, align purpose, and turn conversions into compounding growth.
2019
Entering the D2C World
While at Silverpush, our founder worked with brands like Birkenstock and BigMuscles, focusing on Shopify store development and launches. This revealed a core problem: most D2C brands didn’t just need marketing, they needed conversion-focused stores that could actually sell.
2021
Lessons at Scale
At GoKwik, the focus shifted to building a one-page checkout for Shopify, reducing friction and boosting conversions for hundreds of brands. The key insight: great ads mean nothing without seamless stores - conversion happens in the journey, not just at the ad click.
2022
Spotting the Gap
A growing disconnect appeared - founders obsessed with ROAS but ignored post-click leaks. Polished stores bled revenue due to poor UX, trust gaps, and no brand alignment. It became clear: the missing link was CRO driven by purpose, not vanity metrics.
2023
The Year of Validation
Conversations with dozens of D2C founders revealed the same issues: high CAC, poor ROAS, low conversions. Agencies offered design or ads - but not conversion-first brand building. This validation cemented Gaea’s vision: bridging branding with CRO for sustainable growth.
2024
From Idea to Company
Gaea was officially registered to align purpose with performance. The goal: create brands that look good, build trust, and most importantly - convert. Not a consultancy with PDFs, but hands-on partners who plug leaks and deliver lasting growth.
2024
First Win: Hookaba.com
Our first success came with Hookaba.com, where funnel fixes and CRO proved the model. It wasn’t about shiny stores or ad spends - it was about purpose-driven optimization that unlocked growth. Hookaba became proof that Gaea delivers impact.
Today
Scaling with Purpose
Today, Gaea partners with 20+ global brands like DameHealth, 365Veda, Tailblaze, Without etc. driving growth through CRO-first strategies. With 6+ years in D2C growth, our belief remains clear: fix leaks, align purpose, and turn conversions into compounding growth.
2019
Entering the D2C World
While at Silverpush, our founder worked with brands like Birkenstock and BigMuscles, focusing on Shopify store development and launches. This revealed a core problem: most D2C brands didn’t just need marketing, they needed conversion-focused stores that could actually sell.
2021
Lessons at Scale
At GoKwik, the focus shifted to building a one-page checkout for Shopify, reducing friction and boosting conversions for hundreds of brands. The key insight: great ads mean nothing without seamless stores - conversion happens in the journey, not just at the ad click.
2022
Spotting the Gap
A growing disconnect appeared - founders obsessed with ROAS but ignored post-click leaks. Polished stores bled revenue due to poor UX, trust gaps, and no brand alignment. It became clear: the missing link was CRO driven by purpose, not vanity metrics.
2023
The Year of Validation
Conversations with dozens of D2C founders revealed the same issues: high CAC, poor ROAS, low conversions. Agencies offered design or ads - but not conversion-first brand building. This validation cemented Gaea’s vision: bridging branding with CRO for sustainable growth.
2024
From Idea to Company
Gaea was officially registered to align purpose with performance. The goal: create brands that look good, build trust, and most importantly - convert. Not a consultancy with PDFs, but hands-on partners who plug leaks and deliver lasting growth.
2024
First Win: Hookaba.com
Our first success came with Hookaba.com, where funnel fixes and CRO proved the model. It wasn’t about shiny stores or ad spends - it was about purpose-driven optimization that unlocked growth. Hookaba became proof that Gaea delivers impact.
Today
Scaling with Purpose
Today, Gaea partners with 20+ global brands like DameHealth, 365Veda, Tailblaze, Without etc. driving growth through CRO-first strategies. With 6+ years in D2C growth, our belief remains clear: fix leaks, align purpose, and turn conversions into compounding growth.
2019
Entering the D2C World
While at Silverpush, our founder worked with brands like Birkenstock and BigMuscles, focusing on Shopify store development and launches. This revealed a core problem: most D2C brands didn’t just need marketing, they needed conversion-focused stores that could actually sell.
2021
Lessons at Scale
At GoKwik, the focus shifted to building a one-page checkout for Shopify, reducing friction and boosting conversions for hundreds of brands. The key insight: great ads mean nothing without seamless stores - conversion happens in the journey, not just at the ad click.
2022
Spotting the Gap
A growing disconnect appeared - founders obsessed with ROAS but ignored post-click leaks. Polished stores bled revenue due to poor UX, trust gaps, and no brand alignment. It became clear: the missing link was CRO driven by purpose, not vanity metrics.
2023
The Year of Validation
Conversations with dozens of D2C founders revealed the same issues: high CAC, poor ROAS, low conversions. Agencies offered design or ads - but not conversion-first brand building. This validation cemented Gaea’s vision: bridging branding with CRO for sustainable growth.
2024
From Idea to Company
Gaea was officially registered to align purpose with performance. The goal: create brands that look good, build trust, and most importantly - convert. Not a consultancy with PDFs, but hands-on partners who plug leaks and deliver lasting growth.
2024
First Win: Hookaba.com
Our first success came with Hookaba.com, where funnel fixes and CRO proved the model. It wasn’t about shiny stores or ad spends - it was about purpose-driven optimization that unlocked growth. Hookaba became proof that Gaea delivers impact.
Today
Scaling with Purpose
Today, Gaea partners with 20+ global brands like DameHealth, 365Veda, Tailblaze, Without etc. driving growth through CRO-first strategies. With 6+ years in D2C growth, our belief remains clear: fix leaks, align purpose, and turn conversions into compounding growth.
2019
Entering the D2C World
While at Silverpush, our founder worked with brands like Birkenstock and BigMuscles, focusing on Shopify store development and launches. This revealed a core problem: most D2C brands didn’t just need marketing, they needed conversion-focused stores that could actually sell.
2021
Lessons at Scale
At GoKwik, the focus shifted to building a one-page checkout for Shopify, reducing friction and boosting conversions for hundreds of brands. The key insight: great ads mean nothing without seamless stores - conversion happens in the journey, not just at the ad click.
2022
Spotting the Gap
A growing disconnect appeared - founders obsessed with ROAS but ignored post-click leaks. Polished stores bled revenue due to poor UX, trust gaps, and no brand alignment. It became clear: the missing link was CRO driven by purpose, not vanity metrics.
2023
The Year of Validation
Conversations with dozens of D2C founders revealed the same issues: high CAC, poor ROAS, low conversions. Agencies offered design or ads - but not conversion-first brand building. This validation cemented Gaea’s vision: bridging branding with CRO for sustainable growth.
2024
From Idea to Company
Gaea was officially registered to align purpose with performance. The goal: create brands that look good, build trust, and most importantly - convert. Not a consultancy with PDFs, but hands-on partners who plug leaks and deliver lasting growth.
2024
First Win: Hookaba.com
Our first success came with Hookaba.com, where funnel fixes and CRO proved the model. It wasn’t about shiny stores or ad spends - it was about purpose-driven optimization that unlocked growth. Hookaba became proof that Gaea delivers impact.
Today
Scaling with Purpose
Today, Gaea partners with 20+ global brands like DameHealth, 365Veda, Tailblaze, Without etc. driving growth through CRO-first strategies. With 6+ years in D2C growth, our belief remains clear: fix leaks, align purpose, and turn conversions into compounding growth.
2019
Entering the D2C World
While at Silverpush, our founder worked with brands like Birkenstock and BigMuscles, focusing on Shopify store development and launches. This revealed a core problem: most D2C brands didn’t just need marketing, they needed conversion-focused stores that could actually sell.
2021
Lessons at Scale
At GoKwik, the focus shifted to building a one-page checkout for Shopify, reducing friction and boosting conversions for hundreds of brands. The key insight: great ads mean nothing without seamless stores - conversion happens in the journey, not just at the ad click.
2022
Spotting the Gap
A growing disconnect appeared - founders obsessed with ROAS but ignored post-click leaks. Polished stores bled revenue due to poor UX, trust gaps, and no brand alignment. It became clear: the missing link was CRO driven by purpose, not vanity metrics.
2023
The Year of Validation
Conversations with dozens of D2C founders revealed the same issues: high CAC, poor ROAS, low conversions. Agencies offered design or ads - but not conversion-first brand building. This validation cemented Gaea’s vision: bridging branding with CRO for sustainable growth.
2024
From Idea to Company
Gaea was officially registered to align purpose with performance. The goal: create brands that look good, build trust, and most importantly - convert. Not a consultancy with PDFs, but hands-on partners who plug leaks and deliver lasting growth.
2024
First Win: Hookaba.com
Our first success came with Hookaba.com, where funnel fixes and CRO proved the model. It wasn’t about shiny stores or ad spends - it was about purpose-driven optimization that unlocked growth. Hookaba became proof that Gaea delivers impact.
Today
Scaling with Purpose
Today, Gaea partners with 20+ global brands like DameHealth, 365Veda, Tailblaze, Without etc. driving growth through CRO-first strategies. With 6+ years in D2C growth, our belief remains clear: fix leaks, align purpose, and turn conversions into compounding growth.
2019
Entering the D2C World
While at Silverpush, our founder worked with brands like Birkenstock and BigMuscles, focusing on Shopify store development and launches. This revealed a core problem: most D2C brands didn’t just need marketing, they needed conversion-focused stores that could actually sell.
2021
Lessons at Scale
At GoKwik, the focus shifted to building a one-page checkout for Shopify, reducing friction and boosting conversions for hundreds of brands. The key insight: great ads mean nothing without seamless stores - conversion happens in the journey, not just at the ad click.
2022
Spotting the Gap
A growing disconnect appeared - founders obsessed with ROAS but ignored post-click leaks. Polished stores bled revenue due to poor UX, trust gaps, and no brand alignment. It became clear: the missing link was CRO driven by purpose, not vanity metrics.
2023
The Year of Validation
Conversations with dozens of D2C founders revealed the same issues: high CAC, poor ROAS, low conversions. Agencies offered design or ads - but not conversion-first brand building. This validation cemented Gaea’s vision: bridging branding with CRO for sustainable growth.
2024
From Idea to Company
Gaea was officially registered to align purpose with performance. The goal: create brands that look good, build trust, and most importantly - convert. Not a consultancy with PDFs, but hands-on partners who plug leaks and deliver lasting growth.
2024
First Win: Hookaba.com
Our first success came with Hookaba.com, where funnel fixes and CRO proved the model. It wasn’t about shiny stores or ad spends - it was about purpose-driven optimization that unlocked growth. Hookaba became proof that Gaea delivers impact.
Today
Scaling with Purpose
Today, Gaea partners with 20+ global brands like DameHealth, 365Veda, Tailblaze, Without etc. driving growth through CRO-first strategies. With 6+ years in D2C growth, our belief remains clear: fix leaks, align purpose, and turn conversions into compounding growth.
2019
Entering the D2C World
While at Silverpush, our founder worked with brands like Birkenstock and BigMuscles, focusing on Shopify store development and launches. This revealed a core problem: most D2C brands didn’t just need marketing, they needed conversion-focused stores that could actually sell.
2021
Lessons at Scale
At GoKwik, the focus shifted to building a one-page checkout for Shopify, reducing friction and boosting conversions for hundreds of brands. The key insight: great ads mean nothing without seamless stores - conversion happens in the journey, not just at the ad click.
2022
Spotting the Gap
A growing disconnect appeared - founders obsessed with ROAS but ignored post-click leaks. Polished stores bled revenue due to poor UX, trust gaps, and no brand alignment. It became clear: the missing link was CRO driven by purpose, not vanity metrics.
2023
The Year of Validation
Conversations with dozens of D2C founders revealed the same issues: high CAC, poor ROAS, low conversions. Agencies offered design or ads - but not conversion-first brand building. This validation cemented Gaea’s vision: bridging branding with CRO for sustainable growth.
2024
From Idea to Company
Gaea was officially registered to align purpose with performance. The goal: create brands that look good, build trust, and most importantly - convert. Not a consultancy with PDFs, but hands-on partners who plug leaks and deliver lasting growth.
2024
First Win: Hookaba.com
Our first success came with Hookaba.com, where funnel fixes and CRO proved the model. It wasn’t about shiny stores or ad spends - it was about purpose-driven optimization that unlocked growth. Hookaba became proof that Gaea delivers impact.
Today
Scaling with Purpose
Today, Gaea partners with 20+ global brands like DameHealth, 365Veda, Tailblaze, Without etc. driving growth through CRO-first strategies. With 6+ years in D2C growth, our belief remains clear: fix leaks, align purpose, and turn conversions into compounding growth.
Mission & Vision
Mission & Vision
Driven by Purpose, Guided by Conversion
Driven by Purpose, Guided by Conversion
Mission
Vision
Our Mission
Make starting and growing a business simple, clear, and stress-free
Cut through jargon and confusion with easy-to-follow steps
Blend strategy with hands-on support to help entrepreneurs move forward
Give clients clarity, confidence, and momentum to turn ideas into thriving businesses
Mission
Vision
Our Mission
Make starting and growing a business simple, clear, and stress-free
Cut through jargon and confusion with easy-to-follow steps
Blend strategy with hands-on support to help entrepreneurs move forward
Give clients clarity, confidence, and momentum to turn ideas into thriving businesses
Mission & Vision
Driven by Purpose, Guided by Conversion
Mission
Vision
Our Mission
Make starting and growing a business simple, clear, and stress-free
Cut through jargon and confusion with easy-to-follow steps
Blend strategy with hands-on support to help entrepreneurs move forward
Give clients clarity, confidence, and momentum to turn ideas into thriving businesses
"When I started Gaea, I knew one thing for sure, growth shouldn’t feel like guesswork. Too many founders chase ROAS while ignoring user behavior, UX experience, and funnel leaks that block conversions. My goal has always been to align purpose with performance - building stores that feel intuitive, convert better, and scale sustainably. That’s what drives me every single day."
Ayan Choudhury
Founder & CEO
"When I started Gaea, I knew one thing for sure, growth shouldn’t feel like guesswork. Too many founders chase ROAS while ignoring user behavior, UX experience, and funnel leaks that block conversions. My goal has always been to align purpose with performance - building stores that feel intuitive, convert better, and scale sustainably. That’s what drives me every single day."
Ayan Choudhury
Founder & CEO
Our Framework
Our Framework
SCALING BRANDS WITH A FRAMEWORK THAT ACTUALLY DELIVERS
SCALING BRANDS WITH A FRAMEWORK THAT ACTUALLY DELIVERS
from funnel fixes to brand strategy, our framework guides every decision we make. together, growth, analysis, experiments, and agility form gaea - because scaling d2c brands with purpose and conversions is exactly what we’re here to do.
G
Genesis
Every growth journey begins with purpose. We start by uncovering the why behind your brand so every design, funnel, and conversion aligns with your core identity.
G
Genesis
Every growth journey begins with purpose. We start by uncovering the why behind your brand so every design, funnel, and conversion aligns with your core identity.
A
Analysis
Data before decisions. From heatmaps to journey audits, we break down user behavior so you know exactly what drives conversions (and what kills them).
A
Analysis
Data before decisions. From heatmaps to journey audits, we break down user behavior so you know exactly what drives conversions (and what kills them).
E
Experiments
No guesswork, only testing. A/B experiments, landing page trials, and funnel validations - we validate what works before scaling it.
E
Experiments
No guesswork, only testing. A/B experiments, landing page trials, and funnel validations - we validate what works before scaling it.
A
Agility
E-commerce moves fast, and so do we. We iterate, adapt, and pivot quickly so your store never lags behind market or user expectations.
A
Agility
E-commerce moves fast, and so do we. We iterate, adapt, and pivot quickly so your store never lags behind market or user expectations.
Our Framework
SCALING BRANDS WITH A FRAMEWORK THAT ACTUALLY DELIVERS
from funnel fixes to brand strategy, our framework guides every decision we make. together, growth, analysis, experiments, and agility form gaea - because scaling d2c brands with purpose and conversions is exactly what we’re here to do.
G
Genesis
Every growth journey begins with purpose. We start by uncovering the why behind your brand so every design, funnel, and conversion aligns with your core identity.
A
Analysis
Data before decisions. From heatmaps to journey audits, we break down user behavior so you know exactly what drives conversions (and what kills them).
E
Experiments
No guesswork, only testing. A/B experiments, landing page trials, and funnel validations - we validate what works before scaling it.
A
Agility
E-commerce moves fast, and so do we. We iterate, adapt, and pivot quickly so your store never lags behind market or user expectations.
KEY PERSONS
KEY PERSONS
Strategists, Builders, and the Storytellers
Strategists, Builders, and the Storytellers
The Visionary
Ayan comes from an engineering background and is an MBA dropout who failed in two startups before finding his true purpose. His product and growth stints at SilverPush and GoKwik exposed how brands chase vanity metrics while ignoring conversions. In 2024, he founded Gaea Purpose Driven, India’s first CRO agency built on purpose and performance.
B.E. in Information Technology, Techno India University
MBA in Finance, Jadavpur University
Qualification
10+ years of experience across Product, Growth & conversion rate optimisation
Founder & CEO, Gaea Purpose Driven - India’s first purpose-driven CRO agency for D2C brands, aligning brand purpose with conversion science.
Product Lead, NowPurchase (metalcloud.ai) - Drove SaaS PMF for the $19B foundry industry, leading validation, dashboards, and adoption strategy.
Product Manager, GoKwik - Built and optimized Shopify checkout (one-page solution) and dashboards for hundreds of D2C brands.
Associate PM, SilverPush - Led Shopify store builds and launches for brands like Birkenstock & BigMuscles.
Founder, TheoreX - Ed-tech startup, served as CEO & CFO, learning early lessons in scaling, finance, and leadership.
Content Manager, ShareChat - Managed content strategies during its high-growth phase.
Mozilla & Wikimedia Representative - Represented India in global stages, Contributed to localization, open-source evangelism, and community building.
Experience
Business strategy and growth planning
Conversion Rate Optimization
Shopify Store Design & Development
Funnels & Checkout Optimization
A/B & Multivariate Testing
User Behavior & Journey Analysis
D2C Growth Strategy & Retention Marketing
Purpose-driven Brand Identity & Storytelling
Product Strategy & SaaS PMF
Design Systems & UX/UI Optimization
Product-Led Growth (PLG) Strategy
Experimentation & Growth Frameworks
Scaling Bootstrapped Startups
Content & Community-Led Growth
Marketplace & Social Commerce Experience
Open Source Evangelism
Founder Mentorship & Early-Stage Startup Consulting
Area of Specialization
Ayan comes from an engineering background and is an MBA dropout who failed in two startups before finding his true purpose. His product and growth stints at SilverPush and GoKwik exposed how brands chase vanity metrics while ignoring conversions. In 2024, he founded Gaea Purpose Driven, India’s first CRO agency built on purpose and performance.
B.E. in Information Technology, Techno India University
MBA in Finance, Jadavpur University
Qualification
10+ years of experience across Product, Growth & conversion rate optimisation
Founder & CEO, Gaea Purpose Driven - India’s first purpose-driven CRO agency for D2C brands, aligning brand purpose with conversion science.
Product Lead, NowPurchase (metalcloud.ai) - Drove SaaS PMF for the $19B foundry industry, leading validation, dashboards, and adoption strategy.
Product Manager, GoKwik - Built and optimized Shopify checkout (one-page solution) and dashboards for hundreds of D2C brands.
Associate PM, SilverPush - Led Shopify store builds and launches for brands like Birkenstock & BigMuscles.
Founder, TheoreX - Ed-tech startup, served as CEO & CFO, learning early lessons in scaling, finance, and leadership.
Content Manager, ShareChat - Managed content strategies during its high-growth phase.
Mozilla & Wikimedia Representative - Represented India in global stages, Contributed to localization, open-source evangelism, and community building.
Experience
Business strategy and growth planning
Conversion Rate Optimization
Shopify Store Design & Development
Funnels & Checkout Optimization
A/B & Multivariate Testing
User Behavior & Journey Analysis
D2C Growth Strategy & Retention Marketing
Purpose-driven Brand Identity & Storytelling
Product Strategy & SaaS PMF
Design Systems & UX/UI Optimization
Product-Led Growth (PLG) Strategy
Experimentation & Growth Frameworks
Scaling Bootstrapped Startups
Content & Community-Led Growth
Marketplace & Social Commerce Experience
Open Source Evangelism
Founder Mentorship & Early-Stage Startup Consulting
Area of Specialization
KEY PERSONS
Strategists, Builders, and the Storytellers
The Visionary
Ayan comes from an engineering background and is an MBA dropout who failed in two startups before finding his true purpose. His product and growth stints at SilverPush and GoKwik exposed how brands chase vanity metrics while ignoring conversions. In 2024, he founded Gaea Purpose Driven, India’s first CRO agency built on purpose and performance.
B.E. in Information Technology, Techno India University
MBA in Finance, Jadavpur University
Qualification
10+ years of experience across Product, Growth & conversion rate optimisation
Founder & CEO, Gaea Purpose Driven - India’s first purpose-driven CRO agency for D2C brands, aligning brand purpose with conversion science.
Product Lead, NowPurchase (metalcloud.ai) - Drove SaaS PMF for the $19B foundry industry, leading validation, dashboards, and adoption strategy.
Product Manager, GoKwik - Built and optimized Shopify checkout (one-page solution) and dashboards for hundreds of D2C brands.
Associate PM, SilverPush - Led Shopify store builds and launches for brands like Birkenstock & BigMuscles.
Founder, TheoreX - Ed-tech startup, served as CEO & CFO, learning early lessons in scaling, finance, and leadership.
Content Manager, ShareChat - Managed content strategies during its high-growth phase.
Mozilla & Wikimedia Representative - Represented India in global stages, Contributed to localization, open-source evangelism, and community building.
Experience
Business strategy and growth planning
Conversion Rate Optimization
Shopify Store Design & Development
Funnels & Checkout Optimization
A/B & Multivariate Testing
User Behavior & Journey Analysis
D2C Growth Strategy & Retention Marketing
Purpose-driven Brand Identity & Storytelling
Product Strategy & SaaS PMF
Design Systems & UX/UI Optimization
Product-Led Growth (PLG) Strategy
Experimentation & Growth Frameworks
Scaling Bootstrapped Startups
Content & Community-Led Growth
Marketplace & Social Commerce Experience
Open Source Evangelism
Founder Mentorship & Early-Stage Startup Consulting
Area of Specialization
The team
The team
GAEA wouldn’t be "GAEA" without these people
GAEA wouldn’t be "GAEA" without these people
The team
GAEA wouldn’t be "GAEA" without these people
Sometimes the hardest part is reaching out — but once you do, we’ll make the rest easy.
Address
Opening Hours
Mon to Sat: 9.00am - 6.00pm
Sun: Closed
Sometimes the hardest part is reaching out — but once you do, we’ll make the rest easy.
Address
Opening Hours
Mon to Sat: 9.00am - 6.00pm
Sun: Closed
Sometimes the hardest part is reaching out — but once you do, we’ll make the rest easy.
Address
Opening Hours
Mon to Sat: 9.00am - 6.00pm
Sun: Closed