Case Study
Case Study
How Gaea Transformed 365Veda into a Modern Ayurveda Brand: 69% More Traffic, 83% More Orders, and ₹30L Revenue in 90 Days
How Gaea Transformed 365Veda into a Modern Ayurveda Brand: 69% More Traffic, 83% More Orders, and ₹30L Revenue in 90 Days
How Gaea Transformed 365Veda into a Modern Ayurveda Brand: 69% More Traffic, 83% More Orders, and ₹30L Revenue in 90 Days
Company
365Veda
Company
365Veda
Company
365Veda
Services
Shopify Store Design and Development · CRO audit and Fix · Search Engine Optimisation · Retention Strategy
Services
Shopify Store Design and Development · CRO audit and Fix · Search Engine Optimisation · Retention Strategy
Services
Shopify Store Design and Development · CRO audit and Fix · Search Engine Optimisation · Retention Strategy
Industry
Health & Wellness
Industry
Health & Wellness
Industry
Health & Wellness
Year
2025
Year
2025
Year
2025
365Veda came to us as a promising Ayurveda brand - strong formulations, loyal users, and deep purpose. But its online presence didn’t reflect that clarity. The website was slow, the product visuals were outdated, and user journeys were breaking at every step. It wasn’t about more traffic - it was about fixing the experience that turned visitors into believers. Gaea rebuilt 365Veda from the ground up - merging purpose, design, and performance through a complete Shopify overhaul, high-conversion UX, brand-aligned photography, and new B2B + content systems that helped the brand scale holistically. In just 90 days post-launch, the brand recorded: 1. ₹30L+ in sales 2. 83% increase in orders 3. 69% growth in sessions 4. 343% uplift in conversion rate
Harshit Gohil
Founder, 365veda
Gaea didn’t just design our website - they built our entire digital ecosystem. From photography to CRO to content, everything now connects beautifully. Our traffic, engagement, and conversions have all improved - but what stands out most is how effortless our customer experience feels.
The Challenges
365Veda had strong products, but their digital experience didn’t match their market potential.
Key challenges we uncovered:
Disjointed user experience: Difficult navigation and unclear product hierarchy.
Weak visual storytelling: Photography lacked consistency and emotion.
No B2B presence: The brand had growing wholesale and retail partnerships but no communication touchpoint.
No content system: SEO and brand awareness depended on ads.
Checkout friction: Customers were dropping off due to unclear CTAs and confusing cart flow.
The brand needed an ecosystem - not just a store.
Our Approach
We approached 365Veda’s transformation with our Purpose → Experience → Growth Framework, ensuring every layer from product photography to PDP copy - worked together for conversion.
Phase 1 - Visual Rebirth: The Brand Photoshoot
Our first step was redefining how Ayurveda looks in a digital-first world.
We created a complete photo library that visually bridged traditional wellness with contemporary design.
Deliverables:
Full product and lifestyle shoot across all categories
Defined visual grammar - warm tones, minimal props, and clean compositions
Product-focused textures and ingredient storytelling shots
Outcome:
A premium, scroll-stopping aesthetic that now defines 365Veda’s digital identity.
Phase 2 - Shopify Store Rebuild: CRO Meets Simplicity
We built the new 365Veda Shopify Store from scratch with conversion-first design and a modern UX framework.
Deliverables:
Custom Shopify theme development
CRO-optimized PDPs: Benefits → Ingredients → Usage → Reviews
Mobile-first interface with faster load times (under 2.5s)
Optimized checkout experience - sticky CTAs, reassurance copy, express payments
Behavior tracking setup for ongoing CRO cycles
Outcome:
A 3X improvement in conversion rate and a 65% revenue increase within 90 days.
Phase 3 - New Growth Pages: B2B and Wellness Voice
We extended 365Veda’s brand presence beyond its store to establish authority and business scalability.
B2B Partner Page:
Built to attract distributors, spas, and wellness retailers.
Structured like a sales page with form integration, trust-building statistics, and brand credentials.
Wellness Voice Page:
Created as a content hub for SEO and community.
Houses educational blogs, wellness guides, and product-linked insights
Designed for organic keyword capture and funnel-based storytelling
Reduces dependency on paid ads through high-intent search traffic
Outcome:
A multi-layered ecosystem where customers, businesses, and content converge - all tied back to conversion.
The Results (90 Days Post-Launch)
Metric | Result | Growth |
|---|---|---|
Total Sales | ₹30,50,530 | +65% |
Orders | 956 | +83% |
Sessions | 35,983 | +69% |
Conversion Rate | 0.04% | +343% |
Source: Shopify Analytics (Aug–Nov 2025)
Key Takeaways
Purpose can scale profitably. When design and conversion align with intent, growth compounds.
Photography drives trust. Every image now converts curiosity into confidence.
B2B is brand-building. Partner pages aren’t add-ons - they expand ecosystem value.
Content is CRO. The Wellness Voice hub now fuels organic reach and recurring visitors.
365Veda is now more than a store - it’s a living wellness platform, built to convert purpose into performance.
The Challenges
365Veda had strong products, but their digital experience didn’t match their market potential.
Key challenges we uncovered:
Disjointed user experience: Difficult navigation and unclear product hierarchy.
Weak visual storytelling: Photography lacked consistency and emotion.
No B2B presence: The brand had growing wholesale and retail partnerships but no communication touchpoint.
No content system: SEO and brand awareness depended on ads.
Checkout friction: Customers were dropping off due to unclear CTAs and confusing cart flow.
The brand needed an ecosystem - not just a store.
Our Approach
We approached 365Veda’s transformation with our Purpose → Experience → Growth Framework, ensuring every layer from product photography to PDP copy - worked together for conversion.
Phase 1 - Visual Rebirth: The Brand Photoshoot
Our first step was redefining how Ayurveda looks in a digital-first world.
We created a complete photo library that visually bridged traditional wellness with contemporary design.
Deliverables:
Full product and lifestyle shoot across all categories
Defined visual grammar - warm tones, minimal props, and clean compositions
Product-focused textures and ingredient storytelling shots
Outcome:
A premium, scroll-stopping aesthetic that now defines 365Veda’s digital identity.
Phase 2 - Shopify Store Rebuild: CRO Meets Simplicity
We built the new 365Veda Shopify Store from scratch with conversion-first design and a modern UX framework.
Deliverables:
Custom Shopify theme development
CRO-optimized PDPs: Benefits → Ingredients → Usage → Reviews
Mobile-first interface with faster load times (under 2.5s)
Optimized checkout experience - sticky CTAs, reassurance copy, express payments
Behavior tracking setup for ongoing CRO cycles
Outcome:
A 3X improvement in conversion rate and a 65% revenue increase within 90 days.
Phase 3 - New Growth Pages: B2B and Wellness Voice
We extended 365Veda’s brand presence beyond its store to establish authority and business scalability.
B2B Partner Page:
Built to attract distributors, spas, and wellness retailers.
Structured like a sales page with form integration, trust-building statistics, and brand credentials.
Wellness Voice Page:
Created as a content hub for SEO and community.
Houses educational blogs, wellness guides, and product-linked insights
Designed for organic keyword capture and funnel-based storytelling
Reduces dependency on paid ads through high-intent search traffic
Outcome:
A multi-layered ecosystem where customers, businesses, and content converge - all tied back to conversion.
The Results (90 Days Post-Launch)
Metric | Result | Growth |
|---|---|---|
Total Sales | ₹30,50,530 | +65% |
Orders | 956 | +83% |
Sessions | 35,983 | +69% |
Conversion Rate | 0.04% | +343% |
Source: Shopify Analytics (Aug–Nov 2025)
Key Takeaways
Purpose can scale profitably. When design and conversion align with intent, growth compounds.
Photography drives trust. Every image now converts curiosity into confidence.
B2B is brand-building. Partner pages aren’t add-ons - they expand ecosystem value.
Content is CRO. The Wellness Voice hub now fuels organic reach and recurring visitors.
365Veda is now more than a store - it’s a living wellness platform, built to convert purpose into performance.
The Challenges
365Veda had strong products, but their digital experience didn’t match their market potential.
Key challenges we uncovered:
Disjointed user experience: Difficult navigation and unclear product hierarchy.
Weak visual storytelling: Photography lacked consistency and emotion.
No B2B presence: The brand had growing wholesale and retail partnerships but no communication touchpoint.
No content system: SEO and brand awareness depended on ads.
Checkout friction: Customers were dropping off due to unclear CTAs and confusing cart flow.
The brand needed an ecosystem - not just a store.
Our Approach
We approached 365Veda’s transformation with our Purpose → Experience → Growth Framework, ensuring every layer from product photography to PDP copy - worked together for conversion.
Phase 1 - Visual Rebirth: The Brand Photoshoot
Our first step was redefining how Ayurveda looks in a digital-first world.
We created a complete photo library that visually bridged traditional wellness with contemporary design.
Deliverables:
Full product and lifestyle shoot across all categories
Defined visual grammar - warm tones, minimal props, and clean compositions
Product-focused textures and ingredient storytelling shots
Outcome:
A premium, scroll-stopping aesthetic that now defines 365Veda’s digital identity.
Phase 2 - Shopify Store Rebuild: CRO Meets Simplicity
We built the new 365Veda Shopify Store from scratch with conversion-first design and a modern UX framework.
Deliverables:
Custom Shopify theme development
CRO-optimized PDPs: Benefits → Ingredients → Usage → Reviews
Mobile-first interface with faster load times (under 2.5s)
Optimized checkout experience - sticky CTAs, reassurance copy, express payments
Behavior tracking setup for ongoing CRO cycles
Outcome:
A 3X improvement in conversion rate and a 65% revenue increase within 90 days.
Phase 3 - New Growth Pages: B2B and Wellness Voice
We extended 365Veda’s brand presence beyond its store to establish authority and business scalability.
B2B Partner Page:
Built to attract distributors, spas, and wellness retailers.
Structured like a sales page with form integration, trust-building statistics, and brand credentials.
Wellness Voice Page:
Created as a content hub for SEO and community.
Houses educational blogs, wellness guides, and product-linked insights
Designed for organic keyword capture and funnel-based storytelling
Reduces dependency on paid ads through high-intent search traffic
Outcome:
A multi-layered ecosystem where customers, businesses, and content converge - all tied back to conversion.
The Results (90 Days Post-Launch)
Metric | Result | Growth |
|---|---|---|
Total Sales | ₹30,50,530 | +65% |
Orders | 956 | +83% |
Sessions | 35,983 | +69% |
Conversion Rate | 0.04% | +343% |
Source: Shopify Analytics (Aug–Nov 2025)
Key Takeaways
Purpose can scale profitably. When design and conversion align with intent, growth compounds.
Photography drives trust. Every image now converts curiosity into confidence.
B2B is brand-building. Partner pages aren’t add-ons - they expand ecosystem value.
Content is CRO. The Wellness Voice hub now fuels organic reach and recurring visitors.
365Veda is now more than a store - it’s a living wellness platform, built to convert purpose into performance.
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Sometimes the hardest part is reaching out — but once you do, we’ll make the rest easy.
Address
Opening Hours
Mon to Sat: 9.00am - 6.00pm
Sun: Closed
Sometimes the hardest part is reaching out — but once you do, we’ll make the rest easy.
Address
Opening Hours
Mon to Sat: 9.00am - 6.00pm
Sun: Closed