The Challenges

Despite growing awareness and a loyal early audience, TailBlaze faced the same bottlenecks most D2C petcare brands do - good traffic, but weak conversions.

Core Challenges:

• Low conversion rate despite consistent visitor growth

• Unoptimized UX flow causing hesitation and cart drop-offs

• Limited analytics visibility no way to measure friction points

• No retention system or structured customer journey tracking

The founder had a strong brand vision; our role was to translate that into a high-performance store experience that balanced design, speed, and trust.

Our Approach

We approached TailBlaze’s store through a CRO-first design lens enhancing what worked, removing friction, and introducing measurable systems.

Our process focused on two growth phases: Experience Optimization and Conversion Scaling.

Phase 1: Discovery & CRO Audit

Before design, we studied the store’s analytics, heatmaps, and behavioral data.
We identified key drop-off zones, confusing navigation flows, and weak PDP storytelling.

Insights Found:

• Users scrolled 70% down PDPs but rarely added to cart.

• Confusing CTA hierarchy multiple “Buy Now” or “Add to Cart” buttons.

• Lack of trust signals (reviews, shipping info, policies).

• Checkout friction causing high exit rate.

This audit gave us the blueprint for the redesign a data-driven foundation for experience clarity.

Phase 2: Complete Shopify Redesign & Development

We redesigned TailBlaze from the ground up visually clean, emotionally warm, and technically optimized.

Deliverables:

• Custom Shopify theme design & development

• Modern, minimal UX/UI structure focused on ease and flow

• Product storytelling pages with visual hierarchy for clarity and trust

• Optimized PDP layout: Benefits → Ingredients → Care Instructions → Reviews

• Mobile-first responsive system

• Cart & checkout optimization with one-step clarity

• Event tracking and analytics setup for real-time CRO

Every page, from homepage to PDP was rebuilt to feel cohesive, quick, and conversion-friendly.

Phase 3: Launch, Testing & Optimization

After relaunching, we continuously monitored user behavior and traffic patterns for the first few months.
We then refined layouts and micro-interactions based on analytics to strengthen retention and revenue flow.

Optimizations Included:

• A/B tested PDP copy and CTA placement

• Simplified cart summary and reassurance section

• Sequenced best-selling products for early visibility

• Built lightweight upsell module to improve AOV

Results within the first growth cycle:

• 3%+ Conversion Rate

• ₹2L+ Monthly Revenue

• 200% Increase in Orders

• 33% Growth in Sessions (Organic & Returning)

• Noticeable Drop in Checkout Abandonment

The Results

TailBlaze’s success wasn’t a result of campaigns - it was conversion by design.
By combining user psychology, data, and simplicity, we turned performance into a system.

Key Takeaways

1. Design is strategy. A well-built UX is the foundation of CRO.

2. Data over assumptions. Every scroll and click tells a story worth listening to.

3. Systems outperform campaigns. Sustainable growth comes from structure, not sprints.

TailBlaze’s journey proves that CRO and UX aren’t separate disciplines — they’re two sides of the same growth system.