The Challenges

When we took over the website in early 2024, DameHealth had strong intent but weak infrastructure. Despite increasing ad spends, growth had plateaued.

Key Challenges Identified:

• Low conversion rate (0.04%) despite high traffic

• High bounce rate (78%) — visitors dropped off after viewing one page

• Inconsistent UX and slow checkout leading to cart abandonment

• Overdependence on paid ads with negligible retention or referrals

• Weak funnel storytelling — the brand’s purpose wasn’t inspiring purchase confidence

Our Approach

We rebuilt DameHealth’s growth system from the inside out — focusing on clarity, conversion, and continuity.
Every change was guided by data, behavior, and brand truth.

Phase 1: Funnel & Behavior Analysis

We began with data.
Using heatmaps, journey recordings, and session audits, we identified where users were dropping off and why.

Findings:

• Product pages showed scroll fatigue.

• CTAs lacked clarity and hierarchy.

• No trust signals (certifications, shipping timelines, or reviews).

Result:
60% of users exited before adding to cart.

This became our foundation for redesigning the experience around trust and simplicity.

Phase 2: Purpose-Led UX & PDP Optimization

Once the friction was clear, we rebuilt DameHealth’s product pages around purpose, empathy, and usability.

Actions Taken:

• Rewrote PDP copy from transactional to emotional (e.g., “Cycle confidence” → “Feel balanced every month”).

• Integrated visual trust badges — certifications, review highlights, delivery promises.

• Simplified subscription and variant selection for better decision flow.

• Refined layout for scannability, clarity, and performance.

Impact:
Shoppers began scrolling deeper, engaging more, and converting faster — with a noticeable increase in average session time and add-to-cart actions.

Phase 3: Checkout Engineering

Next, we overhauled the checkout system to remove friction.

Implemented Solutions:

• Integrated GoKwik’s one-page checkout, reducing drop-offs by 43%.

• Added express payments for faster completion.

• Introduced sticky ATC buttons for improved accessibility.

• A/B tested cart reassurance copy and upsell placements.

Outcome:
Order fulfillment rates increased by 167% within 8 months, and cart abandonment dropped significantly.

Phase 4: Growth & Retention Loop

After fixing the foundation, we turned toward long-term sustainability.

Growth Systems Built:

• Introduced Linktr retargeting and automated email flows.

• Designed a 3-month retention funnel with incentives for repeat customers.

• Made the founder’s voice central to brand storytelling, improving authenticity.

• Strengthened SEO through behavioral queries (“hormone balance,” “cycle health”).

Result:
Returning customer rate rose from <10% to 25.9%, and organic channels started driving recurring revenue — reducing paid dependency.

The Results

In 12 months, DameHealth became a ₹1 crore brand — not through ads, but through alignment, design, and trust.

Key Takeaways

1. Purpose builds trust; clarity drives conversions.

2. CRO isn’t a one-time fix — it’s a continuous relationship with user behavior.

3. Design should communicate emotion as much as information.

DameHealth’s journey is proof that when purpose and performance align, growth becomes inevitable.